A Moonshot: It's a difficult and ambitious project that takes a long time to come true.

Moonshots are fraught with difficulty and challenge, and the odds of success at the outset are far too small for most entrepreneurs. Only the committed take moonshots, and they are often naive about some important aspects of the project.

It helps if the reward for succeeding in these efforts is big - bigger than the great effort needed to make the attempt in the first place. It's even better if the reward is multiples bigger than that effort, because of the risk. You encounter enormous risk in the form of the missed opportunities you didn’t pursue during your moonshot effort, and the cumulative rewards of those opportunities too. So taking a moonshot can have huge implications: Huge negative repercussions if you miss, and huge positive rewards if you get it right.

Our moonshot is to empower a new way of life for people: happier, healthier, more connected communities that provide a reliable source of investment for the improvement of nature. It is rural economic development. It is environmental finance. It is an ESG (Environmental, Social, Governance) impact investment project with a huge triple-bottom-line benefit to cost ratio.

What is it? Our vision is to create new, walkable communities of 80 acres and 3,000 people surrounded by master planned parks or green infrastructure stewarded by professional managers. Each community of approx. 1280 homes funds $26 million or more in improvements to the 240 acres of regenerative agriculture (parks maintained by livestock).