Moonshots

A Moonshot. It means making a bet that takes a long time to come true.

Moonshots can be fraught with difficulty and challenge, and the odds of success at the outset are far to small for most entrepreneurs. Only the committed take moonshots, and they are often naive about some important aspects of the project.

It helps if the reward for succeeding in these efforts is big. Hopefully bigger than the effort needed to make the moonshot. Hopefully multiples bigger than that effort, because of the risk. You encounter enormous risk in the form of the opportunities you didn’t pursue in that time and their cumulative rewards, which would be compounding as well. So taking a Moonshot can have huge implications. Huge negative if you miss, and huge positive if you get it right.

Our moonshot, what we are calling ‘Holocia’ is to bring a reliable source of investment to the growth of nature. It is rural economic development. It is environmental finance. It is an ESG (Environmental, Social, Governance) impact investment project with a huge triple bottom line cost to benefit.

What is it? Our vision is for walkable communities of 80 acres, 3,000 people surrounded by master planned parks or green infrastructure stewarded by professional managers operating in concert with livestock. Each community of approx. 1,280 homes funds $26 million or more in improvements to the 240 acres of regenerative agriculture (parks maintained by livestock).

Where did we validate our vision?

While we started our vision in 2013, we were able to validate it in 2017 when we discovered the village of Neuf Brisach in France. Neuf Brisach was build by in the time of Louis the 17th, by his architect, Vauban.